Meet the Team
Smart lending, made personal
We're not just another finance broker. We're a team of real people who genuinely care about helping you get the best deal on your next loan.
Helping Australians since 2015
Loans Funded
Established
Lender Partners
Google Rating
Our Story
Built on a simple belief
Loans123 was founded with one goal: to make getting a loan as easy as 1-2-3. We saw too many Australians struggling with confusing paperwork, hidden fees, and banks that didn't care about their individual needs.
Our founder, Steve Sell, spent years working in the finance industry and saw firsthand how the system often worked against everyday borrowers. Banks pushed their own products regardless of whether they were the best fit. Brokers were incentivised to recommend whoever paid the highest commission.
Steve knew there had to be a better way. In 2015, he started Loans123 with a commitment to genuine, customer-first service. We compare options from 30+ lenders to find you the best deal, not the one that pays us the most.
Today, we've helped fund over $50 million in loans for Australians buying cars, caravans, boats, and more. But we're most proud of our perfect 5-star Google rating and the relationships we've built along the way.
Loans123 founded in Sydney with a mission to make lending simple
Expanded lender panel to 20+ partners
Reached $20M in funded loans
Launched boat and caravan finance divisions
Surpassed $50M in total loans funded
Our Values
What we stand for
These principles guide every interaction we have with our customers
People First
We treat every customer like family. Your financial goals become our goals, and we work tirelessly to help you achieve them.
Transparency
No hidden fees, no surprises. We explain everything in plain English so you can make informed decisions with confidence.
Tailored Solutions
Cookie-cutter loans don't work for everyone. We find the right fit for your unique situation from our panel of 30+ lenders.
Fast & Efficient
We know you're busy. Our streamlined process means faster approvals and less paperwork, often within 24 hours.
Meet the Team
The people behind Loans123
Our experienced team is here to help you navigate the lending process with confidence
With years of experience in the finance industry, Trent is dedicated to finding the best loan solutions for every client. He takes the time to understand your unique situation and works tirelessly to get you the best possible deal.
Daniel brings a wealth of knowledge and a client-first approach to every interaction. He specialises in making the loan process simple and stress-free, guiding you through every step from application to settlement.
Why Choose Us
The Loans123 difference
We're not here to push products. We're here to find you the best solution.
Compare 30+ lenders to find your best rate
Free service - we're paid by the lender, not you
Fast approvals, often within 24 hours
Expert guidance from application to settlement
Help for all credit situations, even if you've been knocked back
Local Australian team based in Sydney
5-Star Google Rating
Don't just take our word for it. We're proud to have a perfect 5-star rating from 37+ verified Google reviews. Our customers consistently praise our friendly service, fast turnaround, and genuine care.
Read our reviewsABN: 62 693 374 284
Australian Credit Licence: Authorised Credit Representative #575877 of Fintelligence Pty Ltd (ABN 80 625 017 174), Australian Credit Licence #511803
Smart Lending Made Easy